Hi! I’m Rebecca, a Digital Advertising Consultant and Artist living in New York. I spent 5+ years working at Google helping startups and small businesses scale before leaving to pursue my own creative aspirations. I’m uniquely adept at combining my innovative & analytical thinking to help businesses across all verticals unlock their full growth potential. 

Here’s what I can do for you:

    • Full account audit and consultation to define business goals

    • Campaign architecture and testing strategy across all relevant ad types (Search, Youtube, Discovery, App, etc.)

    • Conversion rate optimization through advanced website tagging, effective landing pages, and strong ad copy and marketing assets

    • Audience-based targeting leveraging different campaign formats (Image/Video, Webinar, Whitepaper, Event, etc.)

    • Monitor all ads accounts on a daily basis to optimize performance and manage budgets – scaling what works and deprecating what doesn’t

    • Biweekly calls to report on business results, extrapolate insights, and recommend new strategies

    • Leverage relationships with sales reps at Google and LinkedIn to ensure priority troubleshooting, speedy ad approvals, and access to betas

  • My incredibly talented and tasteful network of friends and collaborators can get the following work done for you:

    • Brand Strategy

    • UI/UX Design

    • Meta & Paid Social Strategy

    • Video Production

  • I have worked within Google Ads every single day for 5+ years, managing and scaling hundreds of accounts for businesses around the world. I’ve seen it all.

  • Whether you’re a B2B SaaS company, an ecommerce site, a consumer app, or a brick-and-mortar store – every single type of business and every vertical has a proven digital advertising “playbook” that works best to help it achieve its unique goals.

    My exposure to a myriad of strategies at Google paired with a strong understanding of human and consumer behavior has allowed me to develop playbooks for scaling any vertical and industry successfully.

  • Across my entire portfolio of clients, I’ve seen an average of 300% growth in marketing investment (4x their ads budgets) due to strong performance improvements and revenue growth under my management.

    My compensation is tied to your success – you only increase budgets when you’re happy and achieving your goals, and I charge a percentage of your overall budget. It’s a win-win :)

Here are my qualifications:

Here are my results:

Drove record ticket sales for a NY ferry company by diagnosing…

that they could afford 2x their customer acquisition cost whilst still remaining profitable. They proceeded to increase their quarterly budget by +$300k to capture the high influx of new customers. 

Generated a $40k deal for an AI fraud detection startup…

after bringing in just 15 leads through creative Search strategies combining Google’s machine learning with 1P data and deploying a comprehensive Competitor Conquest strategy.

Helped a holiday subscription box 3x their new customers…

after running a full-funnel marketing strategy across Google Ads leveraging Search, Display, Smart Shopping, and Youtube to drive both sales and awareness.